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ABOUT THE DESIGNER

Senior Art Director | Graphic Designer 

With a BFA in Graphic Design from Northern Michigan University and 25 years of experience, I create impactful visuals that elevate brands and drive results across print, digital, and outdoor media.

 

My career began at American TV & Appliance, where I progressed from production artist to Senior Designer, Advertising Manager, and ultimately Art Director—leading creative teams, directing photoshoots, and developing campaigns tied to major Wisconsin icons like the Packers, Badgers, and large-scale retail events.

 

Since then, I’ve shaped the visual identity of respected brands including Fiskars, Duluth Trading Company, Royal Prestige, Lifest, Brat Fest (including a full Madison Metro bus wrap), and most recently HyCite Enterprises, where I served as Art Director until a company-wide restructure.

 

Today I run DesJarlais Design full-time, partnering with consumer brands, retailers, ministries, and events on branding, editorial layouts, art direction, packaging, logos, email campaigns, and web elements. Highlights include directing 27 issues of a bilingual luxury-lifestyle magazine and creating large-scale convention experiences for thousands.

 

I deliver thoughtful, strategic creative direction that’s efficient, collaborative, and focused on real business outcomes. Ready for the next challenge—let’s talk.

WHAT I BRING:

  • 25 Years of Versatile Design Expertise — From luxury editorial layouts and brand refreshes to outdoor advertising, logos, and email campaigns.

  • Expert Art Direction & Food Photography Styling — Directing shoots that capture authentic, appetizing visuals for hospitality and lifestyle brands.

  • Conceptual Thinking with Real Results — Creating bold, story-driven designs that elevate brands and drive engagement (e.g., magazine refreshes, packaging mockups).

  • Full-Process Ownership — Handling concept to execution, including mood boards, typography, color palettes, and client collaboration.

  • Print & Digital Proficiency — Mastering editorial spreads, large-format graphics, and web elements for seamless multi-channel experiences.

  • Passion for Collaboration — Thriving in team environments to turn ideas into polished, market-ready visuals.

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