Senior Art Director | Creative Designer 

25+ years creating premium digital + print branding that moves product and generates revenue.

 

Directed 400+ photoshoots and produced weekly circulars contributing to $180M annual revenue at American TV & Appliance. Standardized merchandising for Packers, Badgers, and major Wisconsin retail.

 

Shaped national brands including Fiskars, Duluth Trading Co., Brat Fest (full Madison Metro bus wrap), and Royal Prestige—art-directing 27 issues of their bilingual luxury-lifestyle magazine and large-scale conventions for thousands.

 

At HyCite Enterprises led creative for Spanish-first campaigns, managed $1M+ budgets, saved $250K/year through vendor renegotiation, and supported event branding tied to a $570M revenue milestone.

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Today I run DesJarlais Design full-time, delivering strategic branding and AI-enhanced food photography for consumer/lifestyle brands—remotely and with measurable results.

Outside of work, I’m happiest in my garden surrounded by flowers and their incredible colors, teaching acrylic painting classes (people keep telling me I should do more of it), or traveling somewhere new to recharge and gather fresh ideas. Graphic design is what I do — but it’s never the whole story of who I am.