Senior Art Director | Creative Designer 

For more than 25 years, I've helped businesses build brands, sell products, and communicate through thoughtful design, strong visuals, and creative problem-solving.

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At American TV & Appliance, I directed more than 400 photoshoots and helped produce weekly circulars that contributed to $180M in annual revenue. I also worked with major Wisconsin retailers and sports brands, including the Green Bay Packers and Wisconsin Badgers.

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At HyCite Enterprises, I led creative teams, shaped consumer brands including Royal Prestige and INNOVE, and art directed luxury-lifestyle magazine content, large-scale events, and Spanish-first marketing campaigns. I managed budgets exceeding $1M and helped save $250K through vendor negotiations.

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I've also had the opportunity to work with brands and organizations including Fiskars, Duluth Trading Co., and Brat Fest. My work has taken me from packaging and branding to editorial design, photography, and large-scale event creative.

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I still love the challenge of figuring out how to make something work visually—and making it look good in the process.

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Outside of design, you'll probably find me in my flower garden obsessing over color combinations. The grand scheme of blooms in my flowerbeds is basically a Photoshop palette on steroids, and I love every minute of it.

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I teach acrylic painting classes, too. I'm less interested in teaching people how to copy a picture than helping them create something they didn't think they could.

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I've traveled to Thailand, China, France, Ireland, England, Iceland and throughout Central and South America. I love experiencing different places and cultures, but these days I'm happiest at home making things—whether that's a brand, a painting, or a garden full of flowers.

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Graphic design is what I do, but creativity has always been about more than a job title.