Art direction begins in the concept stage—shaping ideas with copywriters and designers, building mood boards, sketching layouts, and mapping out visual strategy. Every decision, from color palette to composition, is made with the client’s brand and storxy in mind. I coordinate with photographers to plan each frame so there’s room for copy, graphics, or design elements that bring everything together seamlessly.

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Once the shoot begins, collaboration drives everything. I direct stylists—food, product, fashion, or makeup—and guide the photographer to capture the key shots that define the campaign. And after the must-haves are done, that’s when the magic often happens—the spontaneous, unexpected moments that bring the project to life.

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Directing photo shoots is where creativity meets collaboration. It’s about shaping visual stories that not only look beautiful, but feel right—images that connect, communicate, and elevate the brand.