Finding the right photo for an advertisement can be a challenge in itself. Duluth's 'Dry On The Fly' pants are meant to be worn where pants meet water. The photo related that message to consumers, however, it also needed to fill the sign's dimensions.
All elements to the left of the darkened area and yellow line were masked in with multiple photographs to create a flawless river scene. Below you will see the finished project as it was created for an in-store display.