Senior Art Director | Creative Designer | Premium Branding for Consumer & Lifestyle
25+ years leading teams, managing $1M+ budgets, delivering scalable branding that drives revenue. Let's talk.
WEB DESIGN
I had the opportunity to art direct the redesign of Oportunidad Royal for HyCite Enterprises. My role included shaping the site’s overall layout, selecting and placing imagery, and directing an on-site photoshoot in Las Vegas to achieve the look and feel the marketing team envisioned.
A critical part of this project involved collaborating with the IT department to integrate the Application Programming Interface (API), ensuring seamless functionality and proper formatting across the site.
This build was a complex, multi-layered process—but the final result earned strong approval from HyCite’s leadership and was enthusiastically received throughout the company.
There's hardly anything more exciting than working with a client on a website redesign. This old site for CJ's Glass was drab, outdated, and the fonts were hard to read. Since CJ's Glass is a stained glass shop, the color range and font choice was wide open to use in the website update. The new site is colorful, product focused, and easy to use. We even added a gallery so people could shop on-line and see the beautiful creations Carrie and Scott have for sale.
WEBSITE ORIGINAL
WEBSITE REFRESH
BO LANGE'S AUTHOR & MINISTRY SITE DESIGN
I designed a dedicated website for Bo Lange, a pastor, author, and artist, to promote his books ("Authentic Faith" and "Sweden to USA: Faith & Adventure") and share his faith journey. From initial discussions, I focused on intuitive navigation, bold storytelling, and personal branding to make the site welcoming and inspirational.
A key branding suggestion I made was incorporating his own paintings—this added a unique artistic layer to reflect his character and enhance the site's marketability for his books and ministry. I iterated the layout digitally, starting with a conceptual wireframe in Figma to map sections for home, books, art gallery, and contact. The result is a clean, mobile-friendly site that's easy to navigate.
Bo shared: "The website is so easy to navigate... and your pictures are so informative."
It was a joy blending faith-focused content with practical design.
WEBSITE WIREFRAME
WEBSITE COMPLETED
