I lead food and lifestyle photography from concept to final hero shots
— creating crave-worthy imagery that drives real revenue for CPG and retail brands.
Editorial Vision & Art Direction
Art Directed 17 issues and designed 27 issues of Royal Prestige's flagship 48-page quarterly magazine over seven years. Led each publication from concept through final press production, collaborating with writers, photographers, translators, and marketing teams to create compelling editorial experiences that strengthened the Royal Prestige brand. Produced regional Spanish-language editions for markets throughout Latin America and Portuguese editions for Brazil, partnering closely with native-speaking copywriters and editors to maintain brand consistency and production accuracy despite not being fluent in either language.
Business Impact
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Transformed complex recipes and technical product information into engaging, easy-to-follow editorial experiences that inspired confidence in home cooks.
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Elevated Royal Prestige's premium brand through cohesive art direction, refined typography, and photography that balanced sophistication with warmth.
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Delivered 27 on-brand publications on schedule, supporting marketing initiatives during a period of significant company growth.
ADDITIONAL MAGAZINE SPREADS
