Senior Art Director | Hands-On Photography & Studio Direction
Senior Art Director | Hands-On Photography & Studio Direction
Brand Identity & Brand Evolution
I worked with a team on Royal Prestige’s full brand transformation — turning a cluttered, inconsistent identity into a premium, cohesive cooking systems brand. I directed logo refinement, photography, packaging, and large-format campaigns that elevated perception and strengthened market positioning.
Key Transformations
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Magazine redesign (from dated to editorial-grade)
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Packaging refresh
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Food and product photography overhaul
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Branded billboards and large-format marketing
Results: Created a unified, trustworthy brand identity that reinforced Royal Prestige’s commitment to high-quality cookware and supported major revenue growth.
Unified the fragmented mark into a scalable, iconic lion ecosystem that strengthens brand authority and recognition.
Transformed dense, dated editorial into sophisticated, appetite-driven layouts that elevate the brand to lifestyle authority.
Moved from flat, chaotic studio setups to refined lifestyle shots that highlight durability and premium craftsmanship.
Unified the fragmented mark into a scalable, iconic lion ecosystem that strengthens brand authority and recognition.
BRANDED PRODUCT GIFS
