Senior Designer / Art Director open to branding, layout, digital, and campaign execution.

At Royal Prestige, I played a key role in initiating the brand's visual evolution, focusing on refining the logo, photography, brochures, and overall imagery to align with a more upscale, modern aesthetic. Prior to the rebrand, visuals were often vibrant but cluttered—featuring busy compositions, inconsistent logo treatments, and a mix of bold, disparate elements that diluted the premium feel.

 

Drawing from the brand style guide, I streamlined photography to emphasize bright, fresh, and "perfectly imperfect" styles: food images became relatable and home-like with subtle human touches; product shots turned minimalist and architectural, highlighting quality without distractions; and lifestyle imagery showcased authentic interactions to evoke the "Royal Experience." Logos were unified with consistent trademark usage, such as the prominent ® symbol and signature Lion seal, ensuring brand recognition and quality assurance.

 

Although I wasn't involved in selecting fonts or colors, I adhered strictly to the guide's directives to deliver cohesive results across packaging, brochures, and marketing materials. The outcome? A cleaner, more sophisticated identity that elevates the brand's perception of durability, performance, and excitement—transforming loud, chaotic visuals into elegant, consumer-engaging experiences that reinforce Royal Prestige's commitment to high-quality cookware.