JT • Next Tee With JT
Brand Identity & Merchandise Program – 2026 (Freelance)
Currently developing a complete premium golf lifestyle brand identity. The suite includes a dynamic crest mark, simplified monogram for merchandise, full color palette, typography system, and applications across apparel, accessories, and on-course items.
Design Rationale:
The JT logo suite is built around a dynamic, modern monogram that captures the energy and precision of golf. The core mark combines bold “JT” lettering with a flowing swoosh representing the arc of a golf shot, a flag marking the pin, and a golf ball — symbolizing forward momentum, accuracy, and the pursuit of the next great shot.
The Crest (Shield) serves as the formal brand identifier — strong, timeless, and authoritative.
The Merchandise Monogram is the simplified, versatile version optimized for apparel, headwear, and accessories. Its clean, energetic lines appeal to modern golfers who value performance and style.
Together, they create a cohesive system that feels both premium and approachable — rooted in golf tradition while embracing a fresh, contemporary spirit.
Signature JT Monogram
(Core Brand Mark)
Primary Stacked & Horizontal Lockup
Merchadise Monogram
Color Palette and Typography
Merchandise Application
Applications shown on hats, polos, golf bags, umbrellas, hoodies, towels, and accessories.